If you’re at the point of choosing a wellness business name, that means you’re at the very exciting beginning stage. (My favourite!)
If you’re going into business for yourself as a small business owner, service provider, or freelancer in the wellness industry, you’re going to need a name to operate with.
But choosing a wellness business name feels like such a huge decision that you’re probably alternating between overthinking (spending weeks on this one decision) - or wanting to just get it over with (leaning towards a brand name generator).
My hope is that you’ve scrolled around to this post before you’ve been tempted to let ChatGPT choose your business name and determine your business’ future for you 😬.
Why does your choice of a wellness business name matter?
From what’s written on the door to what’s in your social media handle, your business name is about to be everywhere. You’ll have to mention it at networking events, print it on signage, and use it as your professional email address.... and that’s just the beginning.
It’s the first introduction to you and your business that most clients will see, so if you’re asking yourself if it really matters, the answer is yes. It matters a lot.
Choosing a wellness business name can be a challenge...
- it feels like every good name is already taken
- some wellness words feel overused and meaningless
- your industry is likely already crowded with other people using names you would’ve loved
So as you’re about to make this important decision, I’m here to help you avoid the three most common mistakes I see, and share with you the aligned way to choose a wellness business name that I recommend to all my clients. Let’s get started!
The Three Worst Ways to Choose a Wellness Business Name
1 - Make a Business Name Decision Without Considering Your Ideal Client
Yes, you have to like the name you choose.
But so do your ideal clients (the people you really want to work with and help). If they resonate with the name you’ve chosen, they will be more likely to ask about your services, book with you, and recommend you to their friends.
It’s a mistake to choose a wellness business name without thinking of the exact type of client you want to work with.
Example: a brand-new physiotherapist
Based on her interests and education, she might prefer to work with mostly:
a) active adults with chronic pain
b) athletes dealing with an injury
c) women in the prenatal and postnatal life stage
d) remote workers with posture issues from sitting at their home desk
Getting specific on the ideal client you want to work with will change your approach to a business name, something a name generator won’t be able to take into account...
2 - Use AI or an Online Name Generator To Come Up With Your Wellness Business Name
Random name generators are just that: random.
They’re unlikely to come up with a business name that reflects what matters most to you - leading to a potential disconnect and your choice of a wellness business name not feeling aligned.
Names you don’t feel connected to at the beginning will likely keep to that theme of disconnection, causing you to not be as invested in your business. I don’t need to tell you that’s not a great start!
For example, AI recommended these four business names for our physiotherapist for this post, and while they’re not terrible (for the right person) they don’t feel personal or intentional:
a) Vital Motion Therapy
b) Align & Thrive Physiotherapy
c) Restore Movement Clinic
3 - Forget to Do Competitor Research - or a Basic Name Search of Your Intended Business Name
You’re not the first to set up a wellness business name, which means there are potentially other similar businesses out there.
Having the same name can mean having legal problems registering your business’ name in your area (please do your own research - this is not legal advice!), finding social media handles and domain names that match, and much overall confusion.
To avoid this, ensure you do competitor research after you’ve chosen a wellness business name. Look up your intended name on social media platforms like Facebook, Instagram, and Tiktok, as well as on Google or a domain lookup service.
If you find that the domain and social handles are available, you’re ready to move on to registering your name officially with your province, state, or country.
If you find overlap, however, it’s back to the drawing board. Which will be much easier if you do as my clients do...
What I Ask All My Clients to Do Instead When They Choose a Wellness Business Name
You’ve managed to avoid the mistakes of not considering ideal client fit, using a name generator, or forgetting to do competitor research.
So now what?
The Answer To “What Is A Good Name for my Healing Business?”...
... is going to be different for every single wellness service provider out there. And that’s a good thing! When you’re looking for a catchy name, leaning into what makes you unique is the way to go.
But that feels hard when you’re just starting out. If you haven’t spent time yet defining your voice, my telling you to lean into what makes you unique is probably only going to feel frustrating and make you roll your eyes.
Not to worry... I have a process that will help you know deeply what makes you unique and determine your brand voice at the same time - which I detail from start to finish in my book: Beyond Brand Voice.
In it, I help you fill in one tab of your business binder, and your completed Brand Voice Tab pages will serve as a straightforward, easy to understand summary and guide to how to write and speak within your business. Once finished, the tab that contains your brand voice will help you choose your business’ name as well as the names of your products and services.
Why Brand Voice Is The First Decision Before Choosing a Wellness Business Name
Maintaining consistency throughout your brand is a main goal of brand-building, and your name is no exception. As a solo entrepreneur handling many tasks having a clear, defined brand voice will help you to choose a business name that is consistent with your message, which will benefit how your brand is received.
The pages inside your Business Binder’s Brand Voice Tab will consist of seven sections that you’ll complete in an easy, fillable workbook format.
The 7 Components of Brand Voice That Will Help You Choose Your Wellness Business Name: An Excerpt from p. 26-27 of Beyond Brand Voice
Guiding Words: Broadly influenced by your values, guiding words are terms such as “artistic”, “personal”, “expert”. You’ll select six sentiments that encapsulate the feel of your entire brand voice. Choosing certain guiding words over others will evoke specific emotions and feelings that align with your brand identity.
Brand Voice Story: A brand voice story serves as a narrative foundation for your brand voice. Expressing your voice as a story humanizes your brand and makes an emotional connection with your audience of ideal clients. With aspects of your brand journey and inspirations, the voice story shows what your brand stands for and makes your business’ voice feel elevated.
Brand Tone: Tone influences how your audience perceives and connects with your brand. A consistent tone builds trust and impacts how your brand communicates its most important messages. Defining tone guides the language and style used in your client interactions and marketing in momentous and mundane moments.
Brand Messages & Taglines: Acting as a highlight of the benefits and solutions your brand offers, well-written taglines become so memorable that clients can easily recall your brand. In the future, they’ll serve as a central aspect of your marketing campaigns, ads, and communication. With strong brand messages, you’ll be on your way to positive buying behaviours, repeat purchases, and organic word of mouth marketing.
Banned Brand Vocabulary: The language used in your brand’s communication matters - avoiding words that are a mismatch for your brand voice identity will help you to stay consistent and protect your brand image. Staying ethical and authentic is an important metric that clients pay real attention to, and by choosing language carefully, you’re shaping the perception of your brand in your clients’ minds.
Personal Brand Topics: The degree to which you participate in personal branding is yours to make, which is why getting clear on which elements of your personal life you’ll share as part of your brand voice is a decision that’s particular to you as a solo entrepreneur. The list of topics that are “fair game” as part of personal branding will help focus your content and eventually become points of reference and in-jokes you can share with your audience.
Brand-Specific Niche Word List: The opposite of banned brand vocabulary, this list consists of terms that are specific to you and your section of your industry. Using words and concepts that are familiar to your potential clients shows that you are knowledgeable within your field and helps to create a common understanding between you and your audience.
The quality of the wellness business names you’re going to come up with without having read it is going to very different from what you’ll come up with after reading Beyond Brand Voice.
In fact, maybe your new wellness business name will come out of these pages from your brand voice story or your niche word list!
A little reframe: Rather than thinking of a business name as your first decision, think of it as your eighth decision. After the seven components of brand voice that I teach you inside the book.
Completely unlike any book you’ve bought for your business in the past, this one is very interactive. Rather than me teaching you a lot of theory that you have to make sense of on your own, I teach you the specifics of the exercises to do and you complete them right then and there inside the book in pencil. You can trust me to ask you the right questions that will bring you the answers you’ve been looking for within yourself.
A little soul-searching goes a long way...
When you choose a name imbued with meaning, you get to avoid the experience of reading through name after name that doesn’t feel right. You avoid choosing a name that pushes away the very people you most want to work with. And you save yourself the hassle of going with a name that’s too similar to someone else that you can’t get a domain or an Instagram account for.
This kind of soul-searching is what’s actually necessary to choose a wellness business name you and your clients love.
Let’s help the brand-new physiotherapist from the beginning of this article choose a wellness business name.
Let’s call her Claire. Imagine that Claire knows her ideal client is a remote worker with postural issues (option D). Here are the basics of Claire's Brand Voice Tab.
See How Claire’s Business Binder Can Help Her Choose a Wellness Business Name
Guiding Words
Relatable, Encouraging, Professional, Practical, Empowering, Rejuvenating
These words combine into a supportive and approachable voice, aiming to make clients feel understood and motivated toward positive change.
Brand Voice Story
We understand the physical toll remote work takes on the body. As a brand, we’re here to bring relief, energy, and resilience back to our clients' daily routines. Inspired by the ease and flexibility that remote work offers, we aim to provide that same flexibility in our approach to physical well-being. With empathy and practical advice, we empower clients to restore their posture, reduce pain, and embrace an active, balanced lifestyle—even in a home office.
Brand Tone
Friendly, Informative, Reassuring
Our tone is warm and clear, combining professional expertise with a personal touch. We speak to clients like a knowledgeable friend, breaking down complex concepts into straightforward, actionable advice. This tone builds trust and encourages clients to take small, manageable steps toward better physical health.
Brand Messages & Taglines
“Strengthen your posture, strengthen your workday.”
“Making healthy posture practical and productive for remote workers.”
These messages highlight the benefits of our services—pain relief, improved posture, and enhanced productivity—while being memorable and motivating.
Banned Brand Vocabulary
Avoid overly clinical or impersonal terms like “patients,” “ailments,” or “chronic conditions,” as they can feel too detached and intimidating for our audience. Instead, focus on “clients,” “wellbeing,” and “tension” to keep the language welcoming and supportive.
Personal Brand Topics
Personal touches, like the physiotherapist’s own tips for balancing screen time, relatable desk setup hacks, or a “movement moment” they look forward to each day, help create a connection. Stories about real-life improvements or challenges with posture can make content engaging and relatable.
Brand-Specific Niche Word List
“Postural alignment,” “mobility exercises,” “desk ergonomics,” “stretch break,” “upper back release,” and “core stability.” These phrases resonate with remote workers looking for specific, practical ways to integrate healthy habits into their work-from-home setup.
Choose a Wellness Business Name for Claire
After reading Beyond Brand Voice and completing her Brand Voice Tab, Claire has brainstormed a few potential names for her wellness business. She’s made sure they’re a fit for her ideal client, avoided the use of an online generator without thinking it through first, and she’s done her competitive research to make sure the social media handles are there if she wants them.
Her shortlist includes:
a) Remote Relief Physiotherapy
b) Desk Health Dynamics
c) WorkWell Physio
Which one do you think Claire should choose as her business name?
For more information about starting a brand and marketing yourself after choosing your wellness business name...
listen to the Let's Write Your Bio With a Voicey Vibe podcast episode
learn how to connect with your ideal client now that you've got the perfect social media handle branded to your new wellness business name
read your own copy of Beyond Brand Voice
