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6 Principles for Building From Within: Stop Buying Stuff and Start Recovering Your Business from Late-Stage Capitalism



As business owners (in the online business realm especially) we are living in a sponsored ad petri dish where every swipe of a finger and every list of tips & tricks leads us towards buying something that’s supposedly essential. 


This is the lie that we have been sold: that we need to constantly consume, to buy the next thing, to chase the next ‘solution’ in order to build a business that’s worthwhile.


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So is it any wonder that we feel jaded and annoyed and jittery and anxious?


We are, after all, building businesses in a time where every decision is made to feel like a purchasing decision


The Buy-Buy-Buy model (NSYNC pun intended) only serves the interests of a system that thrives on our insecurity and dependency. 


It’s a system that convinces us we’re not enough on our own, that we need the latest course, the perfect website, or a six-figure funnel to build a business that matters.


We start off with a healthy-ish view of our enoughness, but over time - standing on the side of networking rooms clutching glasses of cheap wine and comparing ourselves to strangers; hovering our right thumb over an endless feed and making an infinite number of tiny decisions to either swipe to scroll or tap to pause; spiraling into self-doubt after receiving a rejection email from a would-be client; seeing other entrepreneurs boast about their wins inside a Facebook group after buying a certain course - the balance shifts to not-enoughness and can grow to an uncomfortable level where we think that the only way to relieve that pressure is to purchase something.


Let’s break it down a bit…


Society, especially within business and consumer culture, has turned personal value and identity into something that can be bought, sold, or measured by external factors. Instead of seeing ourselves as inherently valuable, we’re often encouraged to derive our worth from what we own, what we achieve, or how others perceive us.


In practical terms, this happens when success, happiness, and even self-love are framed as goals you can only achieve through purchasing products, services, or experiences. (Have you ever thought you’d feel more legitimate or valuable if you had a polished website, reached a certain income milestone, or had a huge social media following?)


Plus, the personal development, wellness, and self-care movements have spilled over into every industry where your “better self” is marketed to us—whether through the latest webinar, course, or group training. The underlying message is that we need to “buy into” a specific way of being in order to be enough.


Ultimately, this creates a culture of insecurity, where we feel that our inherent value isn't enough unless we constantly upgrade or enhance ourselves through external means, often perpetuating the cycle of feeling not enough and losing the thread that we’re already whole.


As solo entrepreneurs, we’re caught in this culture that commodifies self-worth AND in a business world that prizes speed over substance. We find ourselves in a constant stream of strategies designed to serve someone else’s bottom line rather than our own values. And as companies of one, we’re often trying to make decisions alone.


We deserve a better way forward. And by “better” I actually mean a deliberate, values-driven way that might feel a little different because it’s rooted in trusting ourselves.


I want to propose a better model than Buy-Buy-Buy. It’s called Build From Within.


The Build From Within Model thrives when we develop agency and become more confident—our business isn’t built by what we buy, but by the deliberate, aligned decisions we make every day.


It’s a model that flourishes when we trust ourselves, recognizing that we already have the tools, insights, and intuition necessary to create something meaningful. 


It’s not that we can’t buy anything ever. It’s inefficient to teach ourselves every single skill in an effort to avoid shelling out cash, and it would be unnecessarily difficult to run a business without ever investing in tools and services. Plus, it would mean buying into the myth that we have to do it alone, which is also part and parcel of a capitalist society. (more on that later!) 


Let me be clear. The idea isn’t to be a jack of all trades or try to do absolutely everything yourself… that just feels overwhelming. We can’t be expected to handle every aspect of entrepreneurship on our own, so hiring and buying with discernment - from a place of empowerment and not a place of lack - is an important skill to learn.


At first, this might feel shaky—sitting quietly with a journal instead of endlessly consuming advice; pausing before leaping into the next trend and asking yourself if it aligns with your values; redefining success on your own terms rather than measuring it by the highlight reels of others. But if we stop buying into insecurity, investing in our own inner wisdom becomes possible—and that is where our businesses can truly find their foundation and flourish.


Let’s go over some principles of the Build From Within Model that’ll help dissipate the pressure to solve problems through purchases and endlessly prove your worth. 


My Build From Within principles emerged through countless conversations with clients, friends, and mentors who, like you, were looking for something deeper than the latest business hack. Through our shared experiences, we’ve found approaches that help navigate the weighty pressures of late-stage capitalism and support our long-term alignment and growth.


These principles are for you to embrace if you feel the call to build your business from within—trusting your own wisdom and intuition, rather than constantly searching for the next shiny object via a virtual credit card swipe. The principles we’re about to explore are grounded in wisdom and based on an understanding that has been honed through real experience and careful observation. 


Wisdom that teaches us how to:

  • Build not from a place of fear or desperation, but from a place of intention (which is radical when social media messaging keeps reminding us we’re behind)

  • Trust intuition and make decisions that align with deeper values

  • Cultivate sustainable business practices that evolve as we do

  • Grow authentic, meaningful relationships that fuel long-term success

  • Recognize the value in doing less, but doing it well 

  • Lean into unique strengths and support our weaknesses to guide growth

  • Practice patience and consistency in a world obsessed with speed

  • And much more


Build From Within Principle #1 - Stop Letting Marketing Define Your Needs


The problem: Capitalism perpetuates an endless cycle of consumerism, where we can feel like something’s always missing in our business. Clever marketing can prey on that vulnerability, convincing us that we need the latest course, branding package, or funnel system to succeed.


But these solutions often:

  • Fail to address the root cause of our dissatisfaction.

  • Create dependency on external experts rather than fostering confidence in our own intuition and skills.

  • Lead to a cycle of perpetual investment, with diminishing returns on time, energy, and money. 

When a solution is marketed, it often highlights a “problem” that we as buyers didn’t know we had.


Intentional entrepreneurship flips this script by focusing on building internal clarity before external action.

The Principle: Stop letting marketing define your needs. Invest deliberately in tools, systems, and services that serve you and your clients, not what marketers tell you you should want.


✨ Example✨ A doula has gotten sold on the idea that she needs to create a membership site. After all, the ad made it sound like every entrepreneur who knows what they’re doing has one (and you’re behind if you haven’t started yet) so all of a sudden she’s flip-flopping back and forth between that familiar twinge of envy and mid-level shame all the way to add-to-cart.


Instead, the Build From Within model encourages her to think about her own preferences in delivering services - plus her clients’ true needs - before investing in complicated membership software.


The Process:


1. Pause and reflect on the current needs of your business. Ask yourself: What is actually missing, and what am I trying to solve with this new purchase or system?

2. Collect intentional data from the past. Compare the potential tool or solution to your vision inside your Business Binder™. Is it truly aligned with your goals, or is it an external fix that distracts from deeper issues?

3. Gather intuitive data from the present moment. Pause and ask yourself how you feel right now. Does this possibility light you up, or are you feeling unsure? Learning how a yes and a no feels in your body will help clarify your path forward. 

4. Make a decision for your future and implement it mindfully.


Build From Within Principle #2 - Build Your Foundation Before Investing in Services


The problem: The online business world is heavily influenced by consumer culture, where solo entrepreneurs are constantly encouraged to invest in tools, rebrands, or marketing to keep up appearances.


Many of us rush into purchasing these courses, tools, software, or services because we believe these will fix what feels broken in our business. The truth is, these solutions often only mask the deeper issues. Without a solid foundation, the tools we invest in will be like band-aids, covering up symptoms but never addressing the root cause. 


For example, you might buy a branding package because your website “doesn’t feel right,” but you’ve never defined your brand voice or values. Or you might invest in an expensive copywriter before you feel confident in your own messaging. The result? You’re layering solutions on top of a shaky foundation that can’t support long-term growth.


The principle: Reject performative entrepreneurship and avoid wasteful spending by building your foundation before investing in services. If you haven’t defined your vision, values, or ideal client yet, no external solution can give you the results you’re looking for.


✨Example✨ A nutritionist is tempted to buy a branding package because she feels like her website isn’t quite right, but she hasn’t decided on her brand voice or core values yet. The Build From Within model has her reflecting deeply on her business foundation first: Who is she serving? What impact does she want to make? What does she truly want to stand for? Once she has this clarity, she can invest in the right solutions — branding included — that align with her business’ vision and her authentic self.


The Process:


1. Pause to shore up your foundation. Use your Business Binder™ to capture and organize insights about your ideal client, mission, vision, values, brand voice, and your offers.

2. Reassess the issue: do you still feel like you need the original thing you were considering? Or did getting clarity at the foundational stage make the previous issues disappear? If still needed, move to step 3.

3. Search for aligned service providers: Now that you’ve shored up your foundation and confirmed the need, ask: Does this service provider align with my core business values and the direction I want to go? If not, put the purchase on hold and reflect deeper or continue the search until you find the right person.

4. Intentionally invest in services that will truly support your long-term growth, not just fix something in the moment.


Build From Within Principle #3 -  Practice for Yourself Instead of Endlessly Searching For Best Practices

The problem: Many of us start our journey with a deep passion for our craft—massage therapy, psychology, nutrition, etc.—but quickly realize that the business basics weren’t covered in our training. This leads to a knowledge and experience gap, which feels natural to want to fill. So, we start joining coaching programs, buying endless online courses, and getting on hundreds of email lists.


Yet, instead of developing our own direction, we become dependent on outside sources rather than cultivating our own decision-making skills. In this case, the Buy-Buy-Buy-ing that’s happening is a buy into the idea that outside ideas are somehow stronger or better than our own.


Capitalism often commodifies expertise, encouraging solo entrepreneurs to outsource decision-making to experts or follow step-by-step blueprints. The Build From Within approach challenges this by advocating for self-reliance, critical thinking, and intuition. In trusting ourselves and our values, we're working to resist the capitalist tendency to centralize authority in external experts before consulting ourselves.


When we let external information dictate your direction, we undermine the very choice and personal power that drove us to become an entrepreneur in the first place. While research and learning are valuable, aligned growth can also come from ownership of our own strategy.

The principle: Practice for yourself instead of endlessly searching for best practices. Stop outsourcing every decision to external sources of information. Focus on cultivating the skills and confidence to trust your instincts, solve problems in a way that’s uniquely yours, and build solutions aligned with your goals.


✨Example✨ A reiki practitioner feels tempted to buy an Instagram growth course because she sees others in her industry growing their following and feels pressure to do it the same way. However, by reflecting first on questions like: What kind of relationships do I want to foster? What content do the people I’m here to serve actually engage with? What kind of content comes naturally to me that I know I can sustain for a long time? - she can start developing her own strategy tailored to her goals rather than replicating someone else’s approach.


Rather than following a default one-size-fits-all solution, this reiki practitioner can create a community on Instagram that surpasses what was covered and be able to stand out from everyone else who’s taken the same course and applied it on autopilot.


The Process:


  1. Cultivate your problem-solving skills: Begin to identify areas in your business where you can develop solutions on your own. Ask yourself: What could I figure out on my own? Where do I already have the knowledge or skills to move forward without relying on others? And when have I already done most of the things, so all there is to do now is call on patience?

  2. Leverage outside resources intentionally: Once you’ve strengthened your ability to solve problems and make decisions, seek out resources that complement your vision and goals—not ones that dictate your direction. Use external help to support and enhance your self-sufficiency, not to replace it.

  3. Cultivate self-reliance as a continuous practice: Every decision you make should affirm your ability to trust your instincts. Keeping a Decision Diary can help you make progress. Over time, you’ll notice that you are capable of tackling challenges with increasing confidence and independence. 



Build From Within Principle #4 – Limit Consumption and Comparison to Stay Aligned with Your Vision


The problem: With social media as a constant companion, we're constantly exposed to a content machine of sponsored success stories, inflated lifestyle portrayals, and influencer marketing (Buy-Buy-Buying the idea that they are achieving success but we’re not). On some level we know that things are not always as they seem, but it’s natural to look at others in our industry and think, “They’re doing so much better than I am” or “Why can’t I be more like them?” 


A complicated mix of envy and perfectionism gets you caught up in the cycle of comparison, where we lose sight of our own business vision and goals. Instead of spending time getting ourselves further down our path, we become fixated on how far along the path other people are, which leaves us feeling overwhelmed, anxious, or inadequate.


Capitalism thrives on this constant comparison, encouraging solo entrepreneurs to always strive for more, to consume endlessly in pursuit of the next big thing.


👉 This creates a never-ending loop of consumption that fuels the narrative of “you’re not enough,” driving us to buy more, do more, and be more - often based on a distorted image of others' realities - at the cost of our own alignment and fulfillment.


The Build From Within approach counters this by advocating for intentional consumption and fostering deep self-reflection. Rather than being swayed by the constant stream of external noise, we create space to think, feel, and decide based on what truly aligns with our mission and vision.


The principle: Limit consumption and comparison to stay aligned with your vision. Resist the urge to spend so much time online in order to reclaim your power, energy, and focus.


As someone who’s quit social media many times (to varying degrees of success) I could probably write a whole essay just on this point. Our 2025 selves have been entrenched in social for a long while, so opting out completely might feel impossible or just undesirable. You may have even promised yourself that you were done but can’t seem to walk away. It’s not easy to change habits we’ve had for so long, and it’s not as simple as logging off when so much of our modern life takes place within these online spaces.


And yet, my Substack algorithm serves up at least one new post a day from someone who’s trialling quitting completely, or someone who’s reduced their time by quite a bit - enough for me to have noticed a trend. I predict that we’re on the downward curve of social media, where more and more people are opting out and it becomes cool to be offline (kind of like the resurgence of analog items like records, typewriters, cassettes, and hardcover books).


At the time of this writing, I’ve been off Instagram and Threads for 6 months, with occasional DM checking on my laptop only. I can’t tell you how much mental space this has freed up for me, and how blah it feels when I do download the app to quickly check something on the go (most often doughnut specials: hoping for earl grey, creme brulee or fuzzy peach 🍩)


What I’ve learned is this - the more intentional I am about what I allow into my mental space, the less I feel external pressure to be constantly evolving in someone else’s image. I’m on a journey to create growth that is authentic and meaningful to me, and this piece is a big part of that. The version of me spending 3+ hours scrolling couldn’t have written this, and so I’m grateful for the time spent off-app.

So although it can be hard to unplug from our online friendships and our source of endless entertainment, there are benefits waiting on the other side of a dark lockscreen. If you feel curious, explore what life and business looks like with less online consumption and watch what happens when you spend less time in comparison mode.


✨Example✨ An online wellness coach scrolls through Instagram and sees another coach posting in their perfectly curated brand colours to their large following. She clocks the most recent post’s 67 comments and starts to feel that she needs to mimic that coach’s style and message to be successful. However, by taking a scrolling break and putting that particular coach on mute, the wellness coach can avoid getting swept into the comparison trap. Instead of trying to mimic another coach’s tactics, she can stay in her own lane and focus on creating content and services that align with her authentic vision and speak to the audience she truly wants to serve. This keeps her grounded in her own mission, rather than trying to be like someone else.

The Process:

  1. Audit your consumption: Take note of the content, accounts, and media you consume regularly. How do they make you feel? Are they helping you stay aligned with your business goals, or are they distracting you and triggering comparison?

  2. Set boundaries: Limit your exposure to content that fosters comparison. Follow accounts, read blogs, and engage with resources that encourage reflection, inspiration, and growth without pressure or competition.

  3. Create before consuming: Practice creating your own content, products, or services before scrolling through social media or reading about what others are doing. When you prioritize creation over consumption, you remain focused on your own voice, instead of feeling diluted by others’ influence.



Build From Within Principle #5 – Dethrone Hustle Culture to Create Sustainable Business Practices


The problem: Capitalism often equates worth with productivity, which makes hustle culture and burnout prevalent for solo entrepreneurs in particular who are trying to do it all.


The pressure to constantly work harder, faster, and more efficiently can lead us to believe that our value is tied to how much we can achieve. In this environment, the drive to “do more” can become overwhelming, leaving little space for rest, introspection, or alignment with our true purpose. This leads many of us to push ourselves beyond our limits, sacrificing our well-being in pursuit of success.


Buy-buy-buying into the hustle mentality convinces us that we must always be doing—whether it’s networking, creating, or marketing—and that taking breaks or slowing down is a sign of weakness. As a result, many entrepreneurs fall into a pattern of overwork, stress, burnout, and an unsustainable pace. This cycle ultimately undermines both our personal fulfillment and our long-term business growth.


The Build From Within model challenges this by rejecting the glorification of constant hustle and promoting a balanced, sustainable approach to entrepreneurship. By centering our energy around self-care, introspection, and purposeful actions, we reclaim our power to design a business that aligns with our vision and supports our personal well-being.


The principle: Dethrone hustle culture. Break free from the belief that more is always better and recognize that your worth is not tied to how much you can produce. Instead, prioritize energy management and sustainable practices in your business to create a model that supports long-term fulfillment rather than short-term exhaustion. Through intentional choices, you can honour your energy and resist the pressure to overwork.


✨Example✨ An online business coach finds themselves caught in a cycle of staying up late to respond to client emails, pushing out multiple posts on social media each day, and constantly striving for the next growth milestone. She feels exhausted but pushes through, believing that success only comes through more effort. However, by adopting an energy management practice, such as setting clear boundaries for work hours and focusing on quality over quantity in her offerings, the coach can create a more sustainable approach to growth. Instead of burning out in the pursuit of success, she can build a business that aligns with her values, honours her energy, and ultimately brings greater fulfillment.

The Process:

1. Recognize the signs of burnout: Start by tuning into how your body and mind feel when you’re pushing yourself too hard. Are you feeling exhausted, anxious, or disengaged? These are key indicators that hustle culture may be taking a toll on you.

2. Prioritize energy management: Create systems and structures in your business that support your well-being. Schedule regular breaks, set clear boundaries for work and personal life, and ensure you’re incorporating mindset practices into your routine.

3. Reevaluate your definition of success: Reflect on what success means to you. Shift your focus from external measures of success—like growth at all costs or constant productivity—to internal indicators, such as personal fulfillment, alignment with your mission, client transformation, and steady growth.

4. Create intentional systems: Design your business around practices that preserve your energy. This could include batching tasks, automating certain processes, or delegating where possible, so that you can work smarter, not harder.

5. Honour rest as part of the process: Allow yourself time to recharge and reflect. Remember, rest is not a luxury, but a critical component of productivity. By honoring your need for rest, you create space for fresh ideas, creative inspiration, and long-term success.


Build From Within Principle #6 - Throw Out ‘Charge Your Worth’ Advice 


Full disclosure - I’d have to look back through my archive of over 1200 Instagram posts, but I may have even given this advice myself at one point or another. If that’s the case, I was wrong then and I’m sorry for participating in spreading this idea and any harm that was caused.


Tying personal worth to market value is hurtful to everyone in the capitalist system, yet unfortunately, ‘charge your worth’ advice is everywhere. One interpretation of this idea is that our inherent value as a person is connected to the income we make or the prices we charge. Ick, right? 


The truth is, many factors can impact the amount of money we make in a given year—some through mistakes and missteps (which are part of the entrepreneurial process) and some through circumstances entirely outside our control.


This concept may feel good in a good year (or in the love and light world of certain spiritual business owners) but what if one year money stops flowing and things aren’t going so well?


If we make less money in one month, does that mean we're worth less? Of course not.

In a Buy-Buy-Buy world, there’s a heavy focus on competition for resources—whether that’s money, status, or power. This scarcity mindset feels like there isn’t enough for everyone, which encourages the constant need to keep up with the Joneses or to be better than others. It also fosters unnecessary pressure to raise our prices not because it feels aligned, but to prove that we're as successful as others in our industry.


If you’ve encountered staged private plane or luxury resort marketing, you understand a bit of how this works as a marketing tool to imply wealth and power. But this happens on smaller scales, too, where a culture of one-upping eats away at what’s authentic and real, leaving us all feeling sad and disconnected.


The principle: Throw out ‘charge your worth’ advice. Pricing is one of the most emotionally loaded decisions a service provider can make, especially in wellness and creative industries where the work is deeply personal.


When you Build From Within, your prices should reflect the value of your work, the resources needed to provide it, and your sustainability as a practitioner—not your worth as a person. Fair pricing sustains you without exploiting yourself or your clients.


✨Example✨ A yoga therapist finds herself stuck in a cycle of constantly justifying her rates to potential clients, feeling the need to over-explain the value of her services. She spends hours offering free sessions, hoping to prove her worth and attract more clients. Even when she gets bookings, she struggles with guilt about whether she’s charging too much—or not enough. When instead of ‘charging her worth’ she focuses on creating sustainable pricing, she can set rates that honour her work and her needs without feeling the pressure to prove herself.


The Process:


1. Recognize the emotional weight of pricing decisions: Reflect on whether pricing your services has been tied to feelings of self-worth or external validation. Do you feel guilt, anxiety, or pressure when setting or communicating your rates? These emotions are often signs that the ‘charge your worth’ narrative has taken hold.

2. Separate your worth from your work: Remind yourself that your value as a person is not determined by the income you make or the price you charge. Write down affirmations or statements that reinforce this belief, such as, “I am worthy regardless of my revenue.”

3. Set mindful pricing that meets your needs without perpetuating excessive accumulation or burnout: Evaluate whether your current rates reflect the resources, energy, and expertise required to provide your services, as well as what you need to maintain a sustainable business. Consider factors like time spent with clients, preparation, and materials.

4. Avoid excessive over-delivery to prove value: This tendency is a trap many solo entrepreneurs fall into when trying to ensure their clients’ satisfaction, in hopes that the clients will feel like they made the right hiring choice. But structuring your services for satisfaction on both sides of the client/business owner coin is possible without having to pile on more, more, more to prove your worthiness.

5. Focus on value and accessibility, not comparison: Avoid setting prices based on what others in your industry are charging. Instead, focus on the transformation and value you’re offering your clients while ensuring your pricing aligns with your values. If your prices feel too high or inaccessible to your audience, consider ways to be inclusive, such as offering tiered pricing, pay-what-you-want, and/or sliding scale options.

6. Approach pricing as a dynamic process: Pricing isn’t forever. Set rates that work for your current stage of business, and don’t be afraid to adjust as your circumstances, experience, or ideal client evolves. Feeling guilty when moving numbers up and down serves no one - so make the adjustments in the spirit of trial and error and newfound wisdom.


 

Taking the First Step


That was a lot to take in, right? If you’re feeling a mix of validation, frustration, and resistance, that’s about what I’d expect. Saying Bye-Bye-Bye to the Buy-Buy-Buy construct isn’t easy - it’s designed to feel unwieldy and inescapable! Having an awareness that these principles exist is the first step toward building something different.


So let’s take a breath and consider what this all means in practice. You don’t need to overhaul your entire business to start living this shift. Here are simple ways to begin:


  • Pause the scroll: Take a break from content that makes you feel inadequate or rushed.

  • Revisit your mission: What impact did you want to create when you started your business?

  • Start your Business Binder™: Capture your thoughts, values, and decisions in one place to create a resource you can trust and grow with.


When you’re ready, tools like the Aligned Action Series or Binder-Building Prep Parties can help you deepen this process, but the first step is always your own.


What shifts when we treat business as something we are in relationship with rather than something we must endlessly optimize?

This isn’t just about buying less and making more aligned decisions, though these are meaningful outcomes in and of themselves.


When I check in with my energy on this topic and really listen, I feel in my body that:


This is about reclaiming the agency to be in relationship with your business—not as something to optimize, monetize, or leverage, but as something to listen to and grow with.


We experience our business as something to constantly feed—more content, more offers, more engagement—without realizing we've been positioned as a worker within our own business rather than a collaborator with it. That’s why it feels like the benchmark for success is always just out of reach. 


The Buy-Buy-Buy model…

  • keeps us trapped in a transactional relationship with our business - where we constantly chase external validation and solutions, rather than nurturing the relationship with our own processes.

But if we choose to be in conversation with our business instead—checking in with what’s working, listening for what needs attention, and making decisions with intention—we enter into a sustaining, reciprocating relationship to be nurtured.

  • feeds on our continual dissatisfaction. As long as we’re always this close to feeling satisfied, the promise of just one more thing keeps us looking outward toward paid-for solutions instead of inward. 

But when we cultivate a relationship with our business based on practice and process, we’re not chasing the next fix. We’re choosing enoughness as a way of being and a powerful act of presence.

  • tells us we need to buy our way to clarity, but clarity isn’t something we can purchase—it’s something we cultivate.

And if we pause for a moment, we can recognize the deeper truth: the things we’re chasing aren’t one buy button away at all.

Despite what every targeted ad is trying to accomplish…

You can’t buy clarity. Or consistency. Or connection. Or happiness or fulfillment or satisfaction or meaning. You have to nurture it in the expansiveness of your soul. With your mind alight with possibilities. With hands open to receive, to offer, and to create something new together. With the resources, relationships, and rest that sustain you. 

Alignment doesn’t come from the next strategy, the next course, the next ‘must-have’ tool… 

It comes from deepening our own discernment and tending to our decisions.

So how do we break free from the cycle of consuming and start building from within? How do we move from reacting to relating? The Business Binder™ is one way to make this shift tangible. By organizing your thoughts, feelings, and ideas into a physical or digital space, you create a system that reflects your values and evolves with you.

I’ll leave you with this…

Alignment isn’t something you buy—it’s something you build. Let’s choose enoughness, together.

Chantelle Headshot Clear Quartz Creative.jpg

HI! I'M CHANTELLE!

CQC Crystal - How to Develop an Entrepreneurial Mindset

mentor to service-based business owners and the author of the Aligned Action Series of print books for solo entrepreneurs.

 

Also... a former K-12 teacher who left the classroom to teach you how to run your business with intention instead.

 

In working with 150+ clients and thousands of students, I’ve developed a unique approach that centers alignment, agency and thoughtful decision-making.

Solo entrepreneur clients work with me to establish a continuous cycle of introspection and implementation - you too can learn how to infuse self-awareness into your business.

 

Let’s turn the pain of unfulfilled ideas into real possibilities and plans, by reflecting and taking action in your business together!

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