As one of the family owners of Pebble Creek Farm, Chelsey is a busy entrepreneur with little time to spare. She knew the family business deserved a web presence that was attractive and professional, especially because aesthetics are so important in the wedding industry!
Most wedding businesses operate in a saturated market, which makes it all the more important to showcase how you are different from your competitors and which kind of clients you want to attract. Set amongst local vineyards providing set wedding packages, a Pebble Creek Farm wedding is for couples who want to customize their wedding and design a unique experience by decorating as much as they like and bringing in vendors of their choice. This makes PCF different from their competitors, and we want potential couples to see that clearly. We’ve made it evident through our website copywriting in sections like these:
Dream customers for Pebble Creek Farm are couples who are romantic at heart - and who see their wedding day as the start of forever. Through our website words, we made it clear who we were speaking to with sections like these:
It was important that the Pebble Creek Farm website provide information for prospective couples and also information for guests and couples who had already booked. PCF Couples can access their client portal through buttons on the site and see resources on a special page we’ve got tucked away. We also created an elaborate details (frequently asked questions) page to serve clients at all stages of the journey!
Another lovely feature to note is the contact page integration with Pebble Creek Farm’s CRM of choice. Prospective clients can choose to email or fill out the form that leads directly to PCF’s Dubsado lead list.
Naturally, it’s important for prospective couples to experience the venue in person - that’s why we’ve placed prominent call-to-actions on the homepage and the venue page to book a tour. These buttons lead directly to an online scheduler, saving time and many emails back and forth and making Chelsey’s life easier!
Featuring stunning photography by Lyndsey Paige Photography, we’ve created a beautiful brand and website that attracts their ideal audience and helps Pebble Creek Farm elevate their business.
In need of a professional web presence to help you stand out in the crowded wedding industry? Let's chat!
