Brand Photography How-To: Header Images For Your Website

Every time I get on a Clarity Call with a prospective client, the conversation eventually turns to brand photos. Not that I'm complaining... I'm glad my clients have questions about photography, because photos make a huge difference on the quality of a website.

The header photo is the first thing your website visitors will see "above the fold", which means what appears before they scroll- so these banner photos are important in making a first impression!

Want to know the secret to getting the photos you need?

Tell your brand photographer that the photos are for your website and plan ahead!

The way I see it, there are four configurations for photo composition for banner images: the subject placed to the far left, left-center, right-center, and far right. Getting a variety of photos placing the subject (most likely you!) in all 4 configurations will give you the most flexibility for your website design. This leaves room for graphics, your logo, text, buttons and other elements everywhere else.


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Do you have other questions about brand photography? Send me an email at and I'll answer them in an upcoming post!


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