How Aligned Action Can Work For You in Your Business

What Is Aligned Action?

Definition: An intentional mindset in entrepreneurship that creates an easier framework from which to be in relationship with your business so you can achieve the goals and metrics you want.

The Aligned Action Podcast's inaugural episode talks about how you can have permission to do things your way in business, feel purposeful in how you help your clients, and get to the other side of entrepreneurship blocks.


Welcome to the first episode of the Aligned Action Podcast. I am so grateful for the opportunity to spend this time with you today and talk with you on this brand new platform. If we've connected before, thank you for taking this next step and bringing me around your day in your earbuds listening to this podcast. And if we haven't met yet, I'm Chantelle and I want to thank you for trusting me to try out this episode based on the title.

You might be wondering… what even is Aligned Action? So this episode is going to be dedicated to talking you through that framework. I'm going to start with what Aligned Action isn't about because that might give you a better understanding of the idea.

When I started doing market research for this podcast, I talked to many people about the terms ‘conscious entrepreneur’ and ‘intentional entrepreneur’ and ‘intuitive entrepreneur’ and a lot of people actually told me that that idea was a bit triggering because it made them question whether it applied to them or not, and my purpose with Aligned Action and with aligned business in general is not to turn it into one of those ideas for you.

Aligned Action is not about perfection, it's not about flawlessness and it's not an unattainable ideal. We have enough of those, right? It's also not one more thing that you have to get done or add to your to do list and it's not something that you need to put pressure on yourself for. It's not even about creating expectations that you have to work hard to live up to. And it's definitely not about never making mistakes. It's not even about trying to be as successful as that person on Instagram, promise.

Here's what Aligned Action is about. I’m going to split up the term in two and first talk about the first half of the framework and podcast, which is alignment as I define it. It is a way of thinking about your business in two key ways, one in that all parts of your business are in relationship to one another, or aligned with one another and number two, your business is in relationship with you. Which just means that you're aligned to your business and your business is aligned to you.

Most importantly, this isn't a question of you either have it or you don't. Alignment is a skill and a mindset that you're going to develop and improve and practice over time. The second half of this framework and podcast concept is action.

So to get into this, some entrepreneurs struggle to come up with ideas. I promise if you're listening to this, you are not one of those entrepreneurs. Good ideas may be hard to find, but you already have those, that's not your problem. I know this because I've spent hours with emerging business owners in my 1-1 work, I've worked with about 100 clients at this point and I know that I attract idea generators.

So if you're listening to this podcast, you're probably full of ideas. You're like Ariel from the little mermaid. You want thingamabobs, I've got 20. Except with business ideas, right? Where you struggle is with turning your ideas into reality and that's where action comes in.

Action, in terms of this framework is about taking an idea that you have, okay, maybe you've written that down in a notebook, maybe you've journaled about it or meditated on it. The action part of that idea is when you go deeper into relationship with it, when you're adding layers of meaning, you're taking that idea, you're expanding it, you're letting the idea grow within you and also outside of you into a set of tasks that you add to your to do list or your calendar or your asana app.

You're really experiencing that idea. You're turning it into maybe a practice or habit or behavior or you're taking an idea and turning it into an achievement or a new service or a new direction for your business. So Aligned Action together then - as a concept and as a podcast - is about that process of taking an idea, ensuring that it fits with you, it fits with your business as a whole and then having that idea become a reality where it actually lives outside of yourself in the real world. It becomes real for you and it becomes real for other people.

I wasn't always super skilled at this. I started off as an entrepreneur with a yoga business and Aligned Action wasn't even a thought back then, which is really ironic because obviously yoga is all about alignment, but I had not discovered this concept of this mindset or this way of thinking.