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Breastfeeding Consultants of San Diego Brand Identity

As an experienced lactation consultant, Heather Shabestari is an entrepreneur with a lot of heart and not so much time. So she can continue serving her clients best, branding her own business was not the best use of her time. Heather contacted me for elevated brand visuals.

Heather helps modern parents navigate the oft-challenging task of feeding their new babies - stepping in when her clients find that feeding their baby is not going as expected and the fairytale feeding experience isn’t happening as they dreamed. Having been in business for a while, Heather was wanting a new logo and brand with a calm and inviting feel.

For this San Diego breastfeeding consultant’s professional brand presence, we’ve chosen an oceanside colour scheme! Heather’s branding connects with today’s parents through the use of a modern serif font. Inspired by a drop of golden milk, we chose a teardrop shape as a main graphic.

Through the soft and fluid wave pattern element, we communicate her positivity and evoke trust as she helps families with intimate moments as new parents. Heather’s brand is designed to authentically resonate and connect at the heart level with her dream clients.⁣

Chantelle sitting in wicker chair holding clear balloons - Ideal Client


CQC Crystal - How to Develop an Entrepreneurial Mindset

I’m a savvy strategist, well-intentioned web designer, and your business’ new best friend from the middle of Canada. 


I’m known for helping service-based business owners like you find the best way to make your business happen, by turning the pain of unfulfilled ideas into real business possibilities and plans using my unique framework.


I’m obsessed with making deep emotional connections, infusing self-awareness into business, and idea-implementing with you!

White and Grey Keyboard Glasses - Ideal Client


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