How to Choose Brand Values Aligned To You Using a Brand Words List



When you’re starting out, you are in the process of gathering ideas for your brand identity. You’re probably reading this post because you’re trying to align your brand with your personal values, but you might be feeling stuck. You’re in the right place! If you’ve been listening to the Aligned Action Podcast or reading the Clear Quartz Creative blog, you might have noticed that I am a big fan of having core values to help you align yourself with your business. Brand words can help!


Entrepreneurs sometimes use the terms ‘brand words’ and ‘core values’ interchangeably. Whichever term you use, having a sense of what is most important to you gives you insight on how to be aligned with your business AND can inspire your brand identity in terms of visuals, messaging, and other marketing.


If you’re in need of achieving alignment, this brand words list is a good place to start. When you’re reading the list, know that later on in this post you’ll be carefully selecting words that represent you and your beliefs.


These brand words will become your core values. You’ll choose your values based on what is important to you, and that will determine what your business culture is like.


If you’re wondering how your core values fit in with your mission and vision, here’s my take: when they are aligned, they will help you create a world and an entire experience of your business. All the Instagram posts in the world can try to instill the importance of being aligned with your business, but this won’t make sense for you until you know what you’re aligning to. That’s where your selections from this brand list will come in handy.



1. Read the Brand Words List


abundance

accomplishment

achievement

adaptability

affection

affluence

agreeableness

allureness

ambition

artistic

aspiration

authority

balance

belonging

boldness

​bright

calm

candor

character

charm

clarity

cleanliness

cohesion

​collaboration

collaboration

​comfort

competence

connection

consciousness

cooperation

​courage

​creative

creativity

curiosity

delight

​detail-oriented

​determination

development

​directness

​dreaminess

​drive

​effort

​elegance

​empathy

​encouragement

​energy

entertainment

​expertise

expression

​fairness

​fearlessness

​femininity

​fitness

​flexibility

freedom

​freshness

friendliness

fulfillment

​generosity

​gentleness

​glamor

​gracefulness

​grit

​growth

guidance

​happiness

​harmony

​health

​heart

​heroism

​honesty

​hope

​humour

​inclusion

​indulgence

​ingenuity

​innovation

​inspiration

​integrity

​intelligence

​intimacy

​intuitiveness

​inviting

​joy

​kindness

​leadership

​learning

​meaning

​mindfulness

​minimalism

​modern

​modesty

​motivation

​natural

​nostalgic

​opportunity

​output

​patience

peace

perception


​performance

​permanence

​perseverance

​playfulness

pleasure

polish

potential

power

practical

​precision

privacy

productivity

professionalism

quality