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Beyond Brand Voice

THE ALIGNED GUIDE TO BRANDING, COPYWRITING, CONTENT CREATION, AND BUSINESS GROWTH FOR SOLO ENTREPRENEURS

What if you could have a personal bio you're proud of, an aligned email sign-off, a complete brand voice one-pager that you can use for hiring and outsourcing, and a bank of content that consistently connected with your ideal clients?!

 

In Beyond Brand Voice, mentor Chantelle Andercastle draws on her experience working with hundreds of solo entrepreneurs in many business sectors to offer you proven and powerful methods for optimizing your branding, positioning, and marketing to create customer loyalty and convert through your copywriting and content.

 

Understanding the elements you wish to use to craft your individual brand voice is the key to becoming a better communicator, copywriter, and content creator.

 

In this practical and inspirational entrepreneurship book, you will learn:

 

  • How to improve your communication skills, copywriting talent, and content marketing creativity by discovering and developing the brand voice that will define your business, target audience, and marketing plan

  • Through entrepreneur workbook prompts that have helped over 100 entrepreneurs succeed, including fill-in-the-blank brand voice exercises, timed brand voice mindset boosts, and a 10-day copywriter challenge

  • Tips on how to use your brand voice and the exact steps to develop a one-pager that you will use to stay consistent and expand your business by outsourcing tasks, and hiring talent and freelancers

  • How to write all forms of business communications in your branding, from micro-copy, like text messages and short email responses to longer-form marketing and advertising media, such as blog pages, email newsletters and landing pages

  • How to succeed as a woman in business, special advice and positive affirmations for female entrepreneurs and blossoming small business owners

 

Whether you are an established business owner looking to finally find your brand identity, or you are just beginning to develop a vision for your business, Beyond Brand Voice will give you the self-confidence with your words that you need to succeed!

An image of a book cover with a beige background and a woman in taupe silk pyjamas reading a book and drinking coffee, for the book Beyond Brand Voice: the aligned guide to branding, copywriting, content creation, and business growth for solo entrepreneurs

part of the Aligned Action Series for solo entrepreneurs

how readers feel about Beyond Brand Voice

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"Beyond Brand Voice is jam packed with practical tips, interactive exercises and a-ha moments.

 

I sat down to read with a cup of tea and a knitting project, but quickly pivoted to reading it with some pens and sticky notes. I didn't realize I would learn so much!

 

As someone who's "Zoomed out" and never wants to invest in another online course again, this is such a refreshing way to learn. Give me everything I need to learn about succeeding in business in this format - I honestly can't read the Aligned Action Series quickly enough!"

ingrid

SOCIAL MEDIA STRATEGIST

An image of a book cover with a beige background and a woman in taupe silk pyjamas reading a book and drinking coffee, for the book Beyond Brand Voice: the aligned guide to branding, copywriting, content creation, and business growth for solo entrepreneurs

Book Excerpt

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