Erika Plepyte
Social Media Marketer and Instagram Coach
I am Erika, the founder of Deavi Marketing. I started my career in Tourism & Hospitality industry, but I luckily I was brave enough to step out of this industry and follow my heart towards marketing. I started as a freelancer, but deep down I knew that my true calling was to start my own business, where I could have full control over my career and serve businesses in a way that truly resonated with them. Now I not only provide social media content, but also, teach business owners on how grow on Instagram.
Connect with Erika...
Website: https://deavimarketing.com/
Full Transcript - Episode 19
Chantelle:So, Erika, people with a one line in their profile seem to have a unique experience when discovering human design for the first time because there's a lot of foundational information to dive into and us one lines love that.
Is that true for you in how you felt when you discovered human design?
Erika: I was personally quite surprised that when you do the test and when you read the report about yourself, you're feeling like the analysis already knows me. And at the same time, it felt scary, but the more I read it, the more fascinated and excited I was.
It feels like it knows you so well.
Chantelle: I agree. I tend to like human design a little better than other systems because for whatever [00:02:00] reason, and this is probably just made up in my own mind, but for whatever reason, I feel like the ones where it's a questionnaire, for example, Enneagram or the Myers Briggs, the ones where you have to answer questions....
I always feel like I'm trying to not game the system, but I'm like, Oh, I know what this answer relates to. And I feel like it changes my answers when I'm answering a questionnaire, but with human design, because it's based on my birth time and my birth location, I can't change that. I can't be influenced at all.
And so for me, human design felt a little bit more valid . That's not to invalidate those systems. I agree. I think there's just something, maybe it's a one line thing of like, Oh, I'm going to get to the bottom of this. I know what this question is trying to measure or whatever, so I've always resisted all of the other systems where it's like typing in into questionnaires.
Erika: Your mood has huge impact, like if you're feeling a little down, your answers will be, kind of showing your [00:03:00] mood. And also, sometimes you also like to live up to your standard of yourself, this is how I want to be. So when you pick the answer, you're not picking exactly how you would behave right now, but your ideal you.
So it's also not clear.
Chantelle: Absolutely. Well said. Yeah, totally. And I can relate to your experience when reading your chart for the first time too. I remember that feeling as well, like just everything I read for the first little while was like, yep, yep, yep.
That's me. Uh huh A hundred percent. It was very affirming.
Erika: Yeah, it kind of explains, Oh, this is why I, tend to do or tend to think these things. In my case, when I think about it, how much I like to investigate to go to the bottom of things.
Sometimes it scares me. I'm like, How can I live like a normal human being without, you know, having the need to get to the bottom of things? Oh, this is something new. How does it work? When does it work? And then you go, really, you [00:04:00] investigate.
Chantelle: I know. We're so analytical. Like, I can't just let something be.
It's not, it's not in my personality whatsoever.
Erika: Yeah, that's true. High five.
Chantelle: What are some one line kind of things that you're investigating right now? Topics that really interest you?
Erika: Currently for me as a social media specialist, Instagram expert, I always go to the bottom of things related to Instagram where, when, everyone is saying, oh, do this, do this, do this, and I'm like, are you sure?
And then I do my own, again, investigation, analysis, research from all of the accounts to see whether what people are saying is actually true. Especially other marketing specialists or even other business owners when they say don't do this, do that. But I see this working on other people's profiles. So then I like to go to the bottom of, of this, like, why,
Chantelle: What does that investigation look like? Do [00:05:00] you dive into data on client accounts or how does that look?
Erika: For me? I always analyze and take inspiration. Take example from business owners who are far ahead from me who have gone through, what I'm going through, the same challenges, they have grown so much and I always look to them as, inspiration and I always like to analyze what they are doing, what they are talking about.
And then I also like to do analysis of similar accounts to mine or also pages that are growing because what I like to do is teach and many people say, oh, you have to only post reels, for example. But I have seen so many pages doing absolutely well with carousels. So there's no one answer, for everyone, as I'd like to say.
I really hate it when people say, you know, like one strategy, one thing, and then they give it for everyone.
This is what you have to do without analysis, [00:06:00] right? As you said, we are analytical and you have to understand and then you have to personalize the recommendations, the guidance, the support, the teaching, everything. And you can't just say, do this because everyone else is saying.
Chantelle: Right. And it's interesting that us as one lines who have gone deep into the information, we both have that same approach of nothing is prescriptive. Like I did not dive into all of this information to find the one answer that will work for everyone else. I dove deep into this information to find that there are many answers and it's different for every person.
At the base of that one line exploration is the realization that there is no one answer.
Erika: And when someone tries to give me that one answer. I'm always, I'm very resistant. If someone gives me one option, I will show them that there is more.
Chantelle: I love that. I don't think I asked you, what is your type? Are you like a manifestor or generator? [00:07:00] Manifestor, yeah. Manifestor. Okay.
Manifestors love to affect change and like come up with innovative solutions. Is that something that resonates with you as a 5/1?
Erika: Yes. As I said, I like to go against the system, if it makes sense, and if I find something else that is working, I'll always do my best to share, to teach that way, and also it's part of it- identifying what's missing.
So if, it's something very important and other people are not talking about, I'm always there to push it forward. And also not only in terms of work, also in my personal life, I realized I found a way for manifestation that works for me specifically.
Chantelle: Oh, cool.
Erika: It can be even things like, I think this was the biggest not exactly shock, but surprise. As I was saying in the beginning, when I read the report and I was like, Oh, this explains it. So it was a little kind of surprise, like with such little information, [00:08:00] how much truth came out. The manifestation part was a surprise for me because without realizing it, I was simply, I want something, I will write it.
And then I came up, I will write 10 times, 10 lines, same thing as I already have that thing.
I like to, you know, sell my old clothing, my handbags, you know, things like that. And there was a moment when no one was buying it. . And I was like, I want to sell two items this week.
So I wrote 10 lines with: I sold two items this week. I sold two items this week. And then it went down like 10 lines. That was, I think, Tuesday or Wednesday. And I sold third item on Sunday. So I realized. The more I practice it, the more it works, and I think this is kind of the magic beauty of it.
It's within me, and me seeing it, it works.
Chantelle: That's amazing. I love affirmations, but when I'm doing that kind of writing exercise, I'm more like you, where I'm writing I'm [00:09:00] writing something from the perspective of having already received it or having already experienced it and you're right, the power of doing that multiple times is so huge. Are there any other practices that are like that that you find really supportive to yourself as a 5 in business?
Erika: I think are many things that I'm practicing. I also do meditation, try to do daily, but sometimes busyness happens, so I skip like one or two days, but being stubborn at the same time, whenever I say I want this, I will.
I will make sure that I will get it and then without even realizing my mind, whenever even even I'm working, my mind is already, you know, trying to find ways on how to get that thing.
And I think it's also happening, not whenever I'm writing, but when I'm working, when I'm sleeping, because it's always in my head. And it even happened that sometimes I go to bed. [00:10:00] And then I wake up maybe around four or five a. m. And then suddenly ideas hit my head. Oh, I can do this. Oh, I can do this. So the only thing you need is like, either your phone notebook or pen and paper.
And then these ideas, the solution simply come. And I, I read this in a book, and I think it's extremely helpful and useful when something is on your mind, when it comes to business, let's say, you're looking for other ways to grow. Ask yourself. What can I do or to, let's say, get more clients or what is stopping me in my business?
Let's say when you feel something is not okay, but you can't quite understand what it is. Clearly state the question for yourself before bed. So what is stopping me from getting more clients, let's say, repeat this a few times in your head and then go to sleep.
And then the next day, without realizing, maybe you will be cooking breakfast. The answer will come to you and you will feel it because it comes to you at a certain feeling. [00:11:00] And I think, I personally see this as also manifestation also coming, you know, helping me. And because my mind is already thinking as if I have it, now I just need to find a way - what to do to get it.
And I think these ideas are part of it coming to me. I just learned how to identify them, how to also accept them. Sometimes we don't want to accept them which is also a sad thing. Sometimes we lack confidence, but we need to learn how to identify them because these things, these ideas, these solutions, they do come to us if we ask ourselves as well.
Chantelle: That's such a great tip. I, I think there's a quote, like, never fail to give your subconscious a task before going to sleep or something like that.
And it's so interesting that you say that because it just in the last two or three days, I've been reminding myself of that.
I've been doing a little bit more of the sort of like mental rehearsal. So, like, as I'm falling asleep thinking, okay, this is how my [00:12:00] day is going to go tomorrow. Like, this is going to go well, and then this is going to go well and I'm like mentally running through. That's an interesting alignment that that you brought that up.
I love how you described that distinct feeling when your subconscious is talking to you. It seems like you have a really evolved sense of your inner voice. Would you say that's true?
Erika: Yeah. You should see how, like my notes, they have even random words written somewhere, somewhere because I even write in a different way.
When I was studying in university, I could write the first half of sentence. Then I would do a space. I would write the end of the sentence and I still need the middle. So I would jump around through the sentence and these ideas, they come to me, when I'm resting and when I am working.
It's the best way for me to relax, recharge, and connect with myself, I think, better. Is when I simply go alone for a walk [00:13:00] somewhere. And. The way you walk, the way you look around and the way you feel yourself even at the deeper level that then , you have a conversation with you.
Oh, I have this problem. Let's say at work. I need to know how do I land that client and then kind of other part starts giving you ideas, oh, you should, you know, mention this or you should try this. You kind of have conversation, but you relax at the same time and you feel more even motivated and then I just can't wait to go home and start working because.
Like, it recharges your soul. So for me, it has worked like magic, really. Mm hmm.
Chantelle: Yeah. Allowing yourself to get into that thinking meditative state can be really effective for sure.
Erika: Yeah, yeah, sure. There are people who cannot be left alone themselves with their thoughts and then they kind of panic. For me, it hits different. Like I [00:14:00] can be with myself. I can be my own company, if it makes sense. And I think it's important to learn - that's a skill that we need to develop.
I used to work in UK. I didn't have friends where I moved for work. So I kind of learned how to enjoy my own company, even at restaurant. Not necessarily needing someone in front of. Really, the more time passes, the more I realize how important it is.
Chantelle: As we talk here, I'm discovering that one of your deep dives, one of your one line fascinations is how we as humans relate to ourselves.
There's a theme there. With the 5/1 profile, there's this theme of leadership, being able to be very inspirational to people. It feels like this is one area where you are really comfortable stepping into that leadership role of connection to self and self understanding as well as the specific deliverables that you offer in your business.
Is there [00:15:00] anything in how you do entrepreneurship that links those two together?
Erika: That's amazing question. I think it goes back to when I was working at the corporate shop where I had a lot of limitations.
So, you know, everything had to be based on the company, the managers, but didn't have as much freedom. So I feel like now when I'm looking back, I feel like that was limiting me. But when I started my own business, that. You know, me being spontaneous kind of naturally stepped in because as a business owner, you also need to identify what's currently happening in the industry and what's becoming more popular.
And if you don't in my case, I think starting my own business kind of put that quality in front, because I had more freedom and I could offer more to clients. So when you're working, let's say for [00:16:00] another company, you have kind of a limited box. This is what you can do.
This is what you can offer. No more than that.
But when you're working for yourself. You don't work in a square box, you start offering more. So we also build at the same time, deeper and better connection with your clients, with your customers.
It's something that has helped me to grow, to identify again, what's missing.
And then I had the choice. I had the freedom to, to make the changes and grow together with the market changes as well change. So I think that's also the beauty of it.
Chantelle: Where do you see your impact growing in the next little bit? Like, what kinds of leadership?
Erika: Right now I see myself shifting from content creator position to teacher's position. And I've done some challenges. I found how much I have enjoyed teaching and showing, so it's not now about I [00:17:00] can create content for you, but now it's shifting to I can help you to create the content or as I'd like to say, you can be your own social media manager if you let me show you how.
So I see my role shifting to become more like a teacher.
Chantelle: I feel like that's a very 5/1 thing to do. That totally makes sense on that trajectory.
Erika: Yeah, I think so too.
Chantelle: I'm excited to draw a card for you.
Let's breathe in
Chantelle: and let that go. The card that has come up is: I am tender towards the parts of me that feel scared to own my truth. Do I need to tend to my wounds so I can show up for myself?
Erika: This affirmation really catches inside some parts against some, some wounds, but I think it's [00:18:00] also part of me who needs to learn how to accept them and not to feel hurt when, let's say, let's call it like past shadows reach you from even past relationships, from work, it can be past clients, difficult clients.
So don't hold so much, don't take it too, too deep. When you remember those things, so within time, we need to let go. And I think this is a great reminder that if we still keep them there inside alive, every single time we will think of them, it will hurt us. So I take it as improvement for myself for the future.
Chantelle: Yeah. Almost like a reminder to process and, and let things flow. Where can people connect with you?
Erika: I am on Facebook. You can find me as [00:19:00] Erika Plepyte same on LinkedIn. Same on Instagram. And I also have my Facebook group, Instagram growth tips for entrepreneurs. So I'm going live there every day.
So you can find me there, ask me a question and I will do the whole live video answering and helping you grow on Instagram.
Chantelle: Oh, that's fun. That's like a daily deep dive. A one line would love that Thank you so much for being on the show. I'm grateful for you for being here.
Erika: Thank you so much, Chantelle. It was so nice to connect with you also and talk in, into more deeper conversation about ourselves, about our human design and also how it impacts our work.
Chantelle: Yeah. There's, there's nothing a one line loves more than going deep.
Erika: Yes. I love going deep as well.