Today we celebrate because it's time to launch the new brand for Stable Grounding Psychology! Even more exciting, we’ll be designing her Squarespace website together in August! These past few weeks we have been working together to create a beautiful new brand for Kim’s brand new psychology business.
Kim works with two very different and unique ideal clients, so we felt the need to speak to both of them equally in her branding without turning off either type of client - on the one hand, many of her clients are older women who are now ready to focus on their healing, and many others are younger men who are reassured by her more edgy physical appearance. Represented beautifully in her newly designed brand suite is the duality between masculine and feminine elements and the duality of validation and pushing within Kim’s therapeutic mindset.
When we first got on a video chat to discuss possibilities for her brand, she described natural colours reminiscent of a pasture or forest. Once we were officially working together, that colour palette unfolded to feature greens, earth tones, and small elements of a dark and moody mauve.
With minimal font requirements of something that was easy to read, I started browsing on Creative Market (my favourite pasttime) for fonts that evoked safety, respect, and unity to align with Kim’s brand values and core desired feelings for her clients. In the end, we selected a strong serif that feels very grounded, along with a forward leaning script to represent growth and bring in that feminine element.
When chatting with Kim, I quickly realized that the “Stable” in the brand name has a dual meaning - she is studying to be able to add equine-facilitated therapy to her roster of services. A decision was made to create a brand that can grow with her. Right now, the pasture and treescapes are the versions she’ll mainly be using, then as her brand grows and evolves Kim can use the brand items with the horses pictured. This way, she won’t need a new brand designed in a few years and can instead evolve her brand when she feels ready.
Several horse, meadow, and tree graphics round out the graphic elements of the Stable Ground Pyschology brand design. The alternate logos feature several of those elements for the most brand flexibility. One of our eventual favourites was this alternate logo with the interlocking S and G initials from the brand, that Kim can use on her letterhead and as a watermark on her social media graphics in the future.
Working with Kim was a dream, and I can’t wait to guide her through her website creation process to get her business started on the right foot.
In Kim’s words:
“Now that we have completed my branding, I am excited about my next step which will be website re-development. I feel I have a cohesive aesthetic for my brand and that it speaks to my heart and soul as a practitioner and the clients I hope to continue serving. Working together invited me to consider reflecting on the differences between my preferences and my target audiences preferences and how to balance both in a congruent manner. The work together also reinforced the importance of forming a small business identity that has me feeling grounded and anchored to a physical place/surroundings as opposed to an aesthetic in my mind. I can now tap into an embodied experience of my brand when I look at the branding imagery.”
Are you a psychologist or therapist wanting to attract aligned clients? Let’s talk about your branding hopes and dreams and how we can grow your business! Schedule your free call today.