Alice & Flore Photography Branding Design

Janelle is a content photographer who has thoughtfully named her brand after her two grandmothers. She knew she loved photographing families of all kinds, including business and corporate families, but wanted some assistance on tying a brand together based on her core values. She also was ready to leave wedding photography behind and shift her niche over to lifestyle and content photography, so we started our rebranding process with a conversation about brand clarity.


After that session, Janelle felt like this: “I finally feel like I have a niche! Which is so relieving! For the first time, I feel like my business has a new direction and I have the branding to match it, which is so great."


Janelle was seeking authentic and meaningful branding - that’s why we started with a foundation of a custom Ukrainian embroidery graphic that references her family heritage and brings a uniqueness to her visual brand. Previously, her branding featured soft, feminine colours, and she knew that coming into her own with her rebrand meant shifting her colours. We chose a bright colour palette featuring a sunny yellow, rich teal, bright pink, and one softer pink as a nod to her original brand story.



Wanting to show off an element of fun and humour, we wanted fanciful fonts that communicated joy. Enter the La Luxes font duo, purchased from Sam Parrett on Creative Market. When the font for this project was purchased, we knew it would be perfect, but it exceeded our expectations. In particular, the ampersand and the asterisk were an amazing font fit for this brand vibe.


With such a fun type, it was hard to stop at just a few alternate logos for this fun-loving, family-focused brand. Have a look at some of our favourites!




Says Janelle about her Clear Quartz Creative experience: "You're so thorough and you should almost call yourself a small business counsellor for how you help your clients find that clarity and direction in their business. It's so much more than a logo and a pretty website!"


Are you wanting so much more than just a logo for your brand? I'd love to help! Get started by sending me a message!

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