Energy healer, meditation teacher, and Akashic Records reader Katie Struthers came to me to create a cohesive and professional visual brand for her new venture. Katie teaches her clients how to manage their minds through meditation and reconnect with their spiritual sides. She was picturing a brand with rich colours that helped her ideal clients feel peaceful and inspired.
When we began working together and Katie started building her Pinterest board for the Amplify experience, she started to envision olive branches, and then began to come across olive trees in her preparations and pinning. Beginning with her brand board and the values of authenticity, love, and devotion in mind, I started to create.
Have you ever heard of a one-concept designer? It’s someone who crafts one entire brand identity for their clients and presents it as one option for them to edit and revise. This is not typically the way that I work - I prefer to give my clients 2-4 options for styles and graphics. Except this time, working with Katie! Inspiration flowed easily as I created a simple but powerful wellness logo with the symbolism of the peacefulness of the olive branch symbol. When I sent over the first logo design, I could feel an intuitive connection to my client, and I somehow knew that this would be the logo we would choose.
As Katie helps her students to find the path that truly makes their heart happy, we selected sunny and happy colours inspired by a walk through an olive grove to create a seamless brand experience. Simple fonts rounded out the brand style guide and evoked the simplicity of reconnecting with who we really are - one of Katie’s main brand goals.
Potential clients often mention a fear of handing over their branding project to a designer, worrying that they won’t have a personal connection to their brand. Working with Clear Quartz Creative, my client’s energy is invaluable throughout the branding process, and the experience is designed to cultivate that client-designer connection. Each Amplify project begins with an intention-setting call. Throughout the design window, clients enjoy frequent communication and opportunities for feedback with me, and the experience is centered around establishing and evoking brand clarity and values. It’s a bonus for me when I work with intuitive clients and we can communicate on that higher self level as well! Are you an intuitive business owner looking for a collaborative branding experience? There are a few spots for brands just like yours each month - snag one today!
