Tania J. Maven Coaching offers two main services: a one-on-one life and mindset coaching program and supportive services. My client Tania is a life coach and her main goal is to help women increase fulfillment in their lives and watch them flourish as they live from an authentic place. (Don’t I just get to work with the best people? insert heart eyes here!) Tania specializes in helping her clients uncover their blocks. Her supportive services for a wellness-driven lifestyle include hypnotherapy, reiki, intuitive angel card readings, and more.
Animation on the Home page of your website is a novel way to communicate what your business does. On Tania’s Home page, we featured a special animation: “Imagine life with…” it is captivating, increases the length of time visitors spend on the page, activates their imagination, and encourages them to ask themselves how they want to feel before browsing the rest of the site.
Good copywriting (copy) has many benefits like it helps you engage with clients, boosts your sales, and communicates more about your brand to website visitors. It was important to Tania that her site showed her unique perspective on healing work: that it can be more fun than serious. We communicated this using a specific tone of voice in her copy, for instance: “helping you step into your soul process…ONE SEXY, SLING-BACKED FOOT AFTER THE OTHER!”
Because the first impression that you give your potential customers about your business and your brand, a well-designed website cannot be underestimated. To give Tania’s website cohesiveness – a more custom, complete, and professional look - I designed subtle triangle element patterns throughout her site that extend her brand and add variety for backgrounds. This subtle touch helps elevate her site beyond the builder basic template look and shows that she cares.
On the Speaking + Events page, we used social proof with logos to establish Tania as a thought leader to position her speaking services. Adding a convenient form at the bottom of the page for organizations wanting to book Tania directly is bound to be a happy surprise for visitors - typically, contact forms are reserved for contact pages - because the easier you make taking action on your site, the more likely people are to take action!
Scheduling is an integral part of any business that offers services by appointment. Tania wanted to be mindful of her clients' time and to support their wellness goals. To do that on the Book With Me page - rather than linking out to Acuity, we integrated her scheduler in with code. This allows us to show testimonials and social proof on the same page to help provide her website visitors with the information they need to make a decision and encourage them to continue through the booking process.
I know, website footers usually aren’t anything special… but hear me out! Though the footer of your website contains information that improves your website visibility and provides additional information that your visitors need, it can still be fun. Since it might be the last place a visitor looks on your site it’s important to have a great design alongside that relevant information. On Tania’s website, her footer has a background image that is custom coded in - the unique color block design evokes forward motion and is the perfect finishing touch.
Are you a life coach wanting to attract more aligned clients? Let’s talk about how we can grow your business - click Services to see if I’m a good fit for your website needs!
