E20: THE POWER OF AN IDEAL CLIENT STATEMENT TO SELL OUT YOUR SERVICES (Part 4 of 4)

episode 20 show notes​ + links

As a beginner business owner, there is no concept that confused me more or made me more frustrated than that of the “ideal client exercise.” Every time I read advice about writing a customer profile, or a client avatar, or a target client, I would express - loudly - how ridiculous I felt this concept was.

 

I've learned a lot since then, and now I'm spilling my secrets about how to think about this idea and do it in a way that actually helps you feel more powerful as a business owner. Let's book out your services - starting with knowing your ideal client.

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